Don’t Waste Time!
Create an ad with a recent picture of your pet. If you don’t have a photo, and your pet is a purebred, use a picture from a book. Describe the pet so an average person would recognize him if he saw him. Include identifying information about him like his collar, tags, tattoo, identifying features like scars or unusual colorations, or microchip ID number. Leave one detail out that can be used to identify your pet should someone call to say they have found it.
Here’s an example: “LOST: (Pet’s Name) a brown dog with white face and paws, SPAYED female; got loose from yard on Dec. 1, 2005 (Location where lost) near the post office in Our Town, PA around 4 p.m. Wearing a pink collar with rabies tag and license. Is on anti-seizure medication. Family pet. REWARD. Call (555) 555-0000.”
“Family pet” tends to motivate people to look. Advertising it as a “show dog,” “breeding dog,” “therapy dog,” or “search and rescue dog” is not a good idea. Too much disclosure is not always the best policy in these matters.
A reward tends to motivate people. However, don’t state an amount. If you make the reward too large, like $5000, people will wonder about the pet’s value and some people may not want to return your pet.
Always say a female is spayed, whether she is or not. Again, this is to protect the pet from the unscrupulous who might see a breeding opportunity. The same logic applies to a medical problem or genetic defect. People will be less likely to think of breeding a dog that could be perceived as valuable if they think it has a medical problem. That gives an urgency to the ad, too.
If the dog is friendly, say, “Please try and coax her into your garage or fenced yard and call us.” If the dog is not friendly or could be a fear biter say, “Don’t attempt to corner her. Simply call us with her location ASAP.”
It is a good idea to make a few copies of flyers in different languages, like Spanish or French, especially if you live in an area with people of many different backgrounds.
Make at least 200 photocopies of your ad. (Printer ink runs in the rain; photocopier toner won’t.) Start posting on bulletin boards and in high visibility areas like gas stations and grocery stores in your neighborhood. Tape flyers to phone poles (in many places, it is illegal and unsafe to use staples because it’s a danger to pole men). Ask friends and family members to distribute flyers door-to-door. Be sure to put extra fliers around the playground, or notify the owners of the dog park.
At this devastating time, you are vulnerable and there are unethical people who may try to take advantage.
If someone calls and describes your pet from your ad and says, “I’ve got your dog here,” use the one detail you left out of the ad to verify it is your pet. Respond, “Does she have a mark inside her right leg?” If they say, “She sure does,” ask them to describe it and it’s exact placement to verify that it is indeed your pet.
If someone tries to blackmail you into a higher reward before returning your dog, try to make sure they have the right dog (or any dog at all) and ask the person to meet you in a public place. Then go with another person to meet them. Don’t be taken advantage of. If it is your dog, offer a token reward.
Recent scams include people calling for out-of-state airfare for your lost dog. They might say your dog has been stolen and dumped far from home and they found him 200 miles away. Don’t fall for it.
Go a little farther by vehicle and start spreading the word to your local mailmen, UPS and Fed Ex drivers, joggers, runners, bikers and anyone else walking around the search areas.
Extend your social media posts to a 50-mile radius.
Drop off or fax a copy of your ad to area shelters.
Expand the radius of your search area by several miles – call shelters even beyond the area you think your dog could have reached.
Visit the animal shelters and rescue leagues to look for your pet every other day. Don’t expect volunteers to recognize one brown dog from another. If the dog is a dirty, matted mess that lost weight, you may have trouble identifying your own pet. Ask if there is a quarantine area or an area where injured animals are kept in case your dog is separated from those shown to the public.
Check the “found” ads in the newspaper and social media posts each day your pet is lost.
Dogs have been reunited with their owners even after a year or more. Keep going back to the shelters showing pictures of your dog.
Never respond to a found pet claim alone. Take a friend and ask to meet in a public place such as the park.
By Karon Brandt, James Quirk, and Jake Wartenberg
Losing your pet is one thing, getting it stolen is whole other story. Bird theft is a growing concern so if you have parrots, go read this article now!
Need more tips on finding a lost pet? Go here now!
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